I feel like i have a lot to catch you up on since we last talked shop. I’ll do a quick review of why we closed bloom in the next paragraph. If you are well-versed in this story or like to choose your own adventure, skip ahead.
Quick history of bloom, the first boutique I owned: In a whirlwind decision and in about two months, my husband and I opened a brick and mortar store named Bloom in McKinney, Texas in September 2011. Our shop occupied the bottom half of a two story building and the top half was occupied by a yoga studio. It was a great set-up — we didn’t have a lot of space but it was plenty for what my original vision for bloom was. In fact we didn’t have any intention of bloom being anything other than a small boutique that I could run alone (my husband was a wedding photographer at the time.) I pushed the idea of selling online far away, but eventually realized that we needed an online store as well. In February 2012 we took a leap of faith, rented the upstairs unit of our two-floor building and launched our online shop. Bryan decided to come on full-time to help me manage both store fronts and that year we finished shooting weddings in October. For almost three years we ran both the brick and mortar and online shop in tandem. Somedays it felt like living a dream, other days I could see the end of my wick from the candle burning at both ends. 
Fast forward to February 2014 and the building we occupied for our online and store front sold to become another boutique. At first we were certain that we would make the transition as seamless as possible — we would just find another space. However, after looking relentlessly for space that we could immediately occupy, we found a lot of dead ends. We ended up making the hard decision of closing this spring. It wasn’t the easiest decision, but after looking at all of our options and resources, it was the right one. I always had a peace that closing, although the hardest decision, was the best. We packed up and left our space this past April, leaving everything unknown. I mean literally — all of our fixtures, everything we owned for bloom sat in a storage unit waiting for a decision to be made. (Craigslist or new store were the two options.)  If you want to hear a more candid recollection, you can always listen to my interview on The Lively Show here. Now you are caught up and can proceed to how the new store came to be. 🙂 
So, this is West & Lou. She’s a cutie, right? 

The first question most people have asked when they come into the shop is where the name came from. It started this summer, mid-June I believe, I got a call from our former landlord. We’ve stayed in contact since closing the store so this wasn’t too out of the blue. He said he wanted to take me and Bryan to lunch and discuss something. We are never ones to turn down free lunch, so even if he was going to sell us on a pyramid scheme we were going to listen and happily eat our lunch. Turns out he found another building downtown (where we were previously located) to purchase and wanted to reconstruct it into two retail spaces. The question hung in the thick air: were we interested in renting again?
This was a question Bryan and I had avoided since April. When we closed the shop, I’ll be honest: it broke my heart. For some reason I’d only given myself one chance to make something good happen in my life. In my mind our store closing was a failure; my one chance was spent. And although the circumstance that was out of my control (the building selling) was the main reason for our store to close, I couldn’t shake the feeling that it was my fault, my failure. And I don’t know if you’ve ever tried something, like really put your whole heart into something and then lost it but take it from me, you are kind of done with it. I was pretty much out after that. I understood what happened and I accepted it, no hard feelings or ill-will. But did I want to own a store again and tease that hurt again? 
So when we were given this opportunity again at lunch that day (which by the way this is something we were desperate for 4 months prior when we were looking for a new place to open up shop), it stopped me in my tracks. Here I was being given an opportunity again: a new building in downtown McKinney. “This is exactly what you wanted.” my heart whispered. “But it’s all going to happen again.” my fear whispered back. “The hurt, the depression, the trying and the failing. It’s all going to happen again.” 

Bryan and I sat out on our patio for the good part of a Sunday afternoon and lost hours to conversations we had avoided for months. By the end of the conversation, we both realized that yes we were hurt by something that happened to us in our life but that at the end of the day, that’s not the end of the story. In fact, that’s just what makes the story interesting. We started talking about what we do differently, what we did wrong at bloom, what we did right, etc. Before we knew it we had come up with this plan, a new solid business plan. We called our landlord the next day and said we were in. 
As we were signing the lease that week, I saw that our new address would be 203 West Louisiana Street. We were going under the assumption that our new store would still be bloom. So as I was signing it I started playing around with the address and West & Lou came out. I quickly made a logo for it in photoshop (it’s a weird habit for when I make up names for fake business I’ll never open) and turned it around to Bryan. I said how cool it would be for that to be the name of our business, almost as if I was asking permission. B agreed — let’s change the name, in fact, let’s change everything. Let’s start over. So that’s where the name came from. Although it is really just a play off of our address, it means a lot to me. It’s a new name, a new start. 

There is a calmness to doing something again; a comfort in failure is being able to do it again with less mistakes, or at the very least different mistakes. What I wanted to do after Bloom closed was crawl under a rock and pretend that Bloom never happened. That I could move on past what I considered my failure. But really what happened was not failure at all, it was life. It was a curveball that was thrown my way. I say all of this to you and perhaps myself at age 25: not everything will turn out exactly as you plan it to be — but that doesn’t mean you shouldn’t give everything you have to make it happen. I won’t lie — it all hurt. But hurt goes away. (Feelings are not facts — that is my mantra most days.)
But back to feeling shiny and new, it’s been surreal to do everything again. Since we started a new business, we didn’t just move some stuff out of storage and called it a day. We started from the ground up again. It’s been nice to do things with confidence this time instead of insecurity. I remember being terrified to even apply to get into wholesale markets because I was afraid I didn’t have the right credentials (I did) or that they would just turn me away based on some subjective criteria I was not aware of (they don’t). Confidence might be the best gift experience can give you. Knowing that things can absolutely fall apart and go down the shitter (#classy) in a matter of months has actually given me confidence to move forward boldly. The fact that anything can happen is no longer that terrifying to me anymore — I mean our store was forced to close once and I lived. In fact, if we want to look at the very shiny silver lining, I got to take a summer off and open a new store in a new space with an exposed brick wall (!?!!). I feel so grateful for the experiences I’ve been given. But it has also given me perspective in the everyday. That means that if we have a slow month, we will be okay. If something doesn’t work out the way I envisioned it, it will be okay. For instance I look at the store and feel like it’s probably 70% complete, because I still have things I’d love to do with the space. But you know what? It’s okay. It’s not an anxiety that is going to nag me at night. That feeling — that it’s okay — is a huge comfort and I wouldn’t have that feeling if I wouldn’t have gone through the shop closing this April. 
West & Lou is now open in downtown McKinney, if you ever want to stop by. If my husband is in the shop, that means I’m usually doing the bookkeeping in the back. (Yes, I wear a green visor.) We are right when you drive into the square on Louisiana street. And I have to say, it’s my favorite store ever. But I’m biased. 
For those of you who don’t live in Dallas / McKinney area, we will open an online shop again. We had planned to do it last week when we opened the shop but again not everything works out as planned. We are hoping to launch in the next few weeks and you of course will be the first to know. Maybe even before me. It’s chaos over here. 
Lastly, thank you for helping me in this journey. I know we don’t know each other really (well some of you I know!) but I feel like I have a lot of cheerleaders on my side. Through opening a shop, or closing a shop, I’ve felt your support the whole time. I didn’t know when I started this blog 5 years ago that it would make a lot of my dreams come true, but it has. And I don’t think it’s just my blog that has, it’s been you. Thank you for reading, commenting, loving and supporting me from behind a computer screen. You’ve helped me find my path. And I hope some part of my story can help you find yours. 

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382 Responses

  1. Such a beautiful store! Hope to visit it someday. Thank you for sharing your heart!

  2. This is beautiful, Kendi! Congratulations on your new store and thanks for sharing all the lessons learned from your experiences. It takes a lot of courage to follow your dreams and accept the heartache that often comes with it. You are brave and your patience and perseverance has paid off! Thanks for taking us along with you on your journey. Best of luck to you with the new store! Your readers are cheering you on! 🙂

  3. its adorable!!! I’m definitely stopping by next time I’m around the square!

  4. Congrats! The store looks amazing and love the new concept. I think there is such a calming feeling to do something over again but slightly different. You know what worked, what didn’t, and what you want to try instead. So fun to get to start over! Can’t wait for for the online shop to open!

    xo Jessica
    http://www.mystylevita.com

  5. I just started following you on Instagram and then your blog. I love your style and the store looks great. Congrats!!!

  6. Congrats on your amazing journey!! Your new store is beautiful! 30 is looking good so far! 🙂

  7. Congrats on the new store opening and thank you for sharing your story of LIFE, it does happen. And even more when we allow ourselves to experience it all, the good, the bad, the hurt and the success! Cheers to many more successes to you and the hubby!

  8. Congratulations on a beautiful store!! I am so glad you decided to reopen– I have been reading your blog for about two years now and admire your passion, outlook, and of course, aesthetic! My husband and I just moved to Little Rock a few months ago and I cannot wait for our next trip to Dallas so I can visit West & Lou. Best of luck in the upcoming months and know you have lots of people rooting for you! Xo

  9. Congrats, Kendi! You’re right, failure is so hard and it’s incredibly hard to put yourself out there time and time again, risking the same hurt, but I’m so glad you guys did. I loved Bloom (from my limited online experience) and I’m sure I’ll love West & Lou as well. Best of luck!

  10. Congrats Kendi and Bryan! And thanks, Kendi, for so candidly sharing your experience running a business and what you’ve learned along the way.

    This advice — “Confidence might be the best gift experience can give you.” — should be on a poster or a cross-stitch as a reminder to us all.

    Best wishes for a successful launch!

  11. Thank you so much for being such an inspiration KendI! I love your blog and how down-to-earth you are with your life… I hope everything turns out great and you will go big (if you want to) and be the next J.Crew:)
    All te love, support and hugs! 🙂

  12. I loved the story. It’s amazing. I’m so happy for you. I wish you the best new beginning ever.

    But out of eeeverything you said, this really got to me:

    “I won’t lie — it all hurt. But hurt goes away. (Feelings are not facts — (…))”

    I needed that. Thank you.

  13. I stopped by the store the other day and it was beautiful! Congratulations and thank you for always being so candid and honest!

  14. What an amazing, amazing post. I see why everyone loves you so much: your honesty is refreshing. I’ve lost many, many things this last year or so and am recovering slowly, but surely. As you say, sometimes you just have to accept its life giving you a curveball not that you did something wrong. Sometimes, that’s the only way forward. [Thank you – you’ve given me a little bit of air under my wings today, which was exactly what I needed. Thank you].

  15. Congrats on the new store, it looks amazing. Your story is very motivational and I love that you threw in a moral lesson “not everything will turn out exactly as you plan it to be — but that
    doesn’t mean you shouldn’t give everything you have to make it happen”.

    Princess Audu

  16. For years now I’ve had this nagging feeling that I wanted to start and run my own business. I got my business degree and am currently searching for my first real job. I have been telling myself that starting my own business will just be too hard and will lead to failure, which I know would about kill me. I appreciate how candid you are about your own process as well as the ups and downs. It inspires me that we don’t need to succeed the first time around and with dedication, good things can happen.

    Congratulations!

    http://www.chicincolumbus.wordpress.com

  17. Congrats girl! It’s beautiful! I hope to visit when I’m in Sherman for Christmas.

  18. Wow, that’s quite the story. Thanks for sharing – you know we’ve all been wondering what’s been going on behind the scenes. It sounds like it’s been quite the journey, but the new shop look fantastic and I wish you all the best!

    xo Jackie

    Something About That

  19. Congrats! I’ve been cheering for you and excitedly waiting to hear about your new store! Let me know if need a store manager (this is kind of a joke, but kind of not) 🙂 So happy for you guys Kendi!

  20. Kendi, this post gave me chills! I am just so so excited for you. I only recently listened to your whole story on the Lively Show and I just am cheering for you. You seemed to learn so much from a big bump in the road of life and I really admire you for that. I hope West & Lou is even more successful than bloom!

  21. West & Lou looks amazing! I think the name change was brilliant, starting new is just so refreshing. Thank you for sharing your story, not just about the store but life in general.

  22. Congrats. The last three sentences of this post are my favorite. Feeling as if you have found your path is an amazing feat. Cheers to that! Being real about your story and genuine about hoping it helps others find their path is amazing & inspiring.

  23. Congratulations! The shop looks wonderful! Can I ask a sort of unrelated question – where is the sofa in the shop from? I’ve been searching for a new one, and I LOVE that one!

  24. I am overjoyed for you Kendi! Looking forward to the online store, but how I’d love to visit on day! xo

  25. YAY!!! I will be there come December, cannot wait!
    I feel like my Bloom pieces have become such a special part of my wardrobe, I can’t wait to see what’s next at West and Lou!
    Congratulations to you both!

  26. i just want to say that this is one of the main reasons i keep coming back to your blog day after day. even though i don’t know you, it’s like a little gift of inspiration to see you and your business grow and overcome struggles. thanks for being so open and keepin it real! 🙂

    and most of all congrats on the beautiful new shop!!!

  27. It looks amazing! Thank you for sharing so honestly with us and for having the courage to start again. Your mantra “feelings are not facts” has been my mantra for many months (I credit my counselor for that) and it’s a great perspective. Also, if I may so say, you sound a bit more like the Kendi that first caught my attention three years ago. I’m glad to see you’ve gotten more confidence, but I’m also glad to hear your voice again! Good luck with everything!

  28. Looks STUNNING. I wish I lived in Texas just so I could come to your shop… Can’t wait until you open up online 😉

  29. Congratulations – I LOVE the new store, and the new name! Your reflections on what you’ve been through are inspiring. I’m in a completely different field, but am taking a new (scary) job in 2 weeks and this post resonated strongly with me, so thanks! Here’s to new challenges, and learning from the past.

  30. Your new store looks wonderful. Thank you for sharing your story as well – I loved reading about it. You are so right that things don’t turn out as planned in life, particularly where work is concerned! I wish you every success in the new shop.

  31. Woooo hoooo! You go girl! Proud of you. It is the true definition of character when you get back up so I can say I am proud of you guys for getting back up. I’m sure you learned a ton with Bloom, and West & Lou will be amazing simply becuase you are implementing the new knowledge. Godspeed!

  32. You really are an awesome person. I really enjoyed hearing your outlook through this post.

  33. I loved reading this post. You are such an inspiration Kendi, both in your style and approach to life. Thanks for sharing your shop journey so far, I can’t wait to see where it leads. West & Lou looks AMAZING! xoxo

    http://www.stylebee.ca

  34. I hope it goes well!
    Everything looks great but I know you’re likely running on hope and a thread at this point.

  35. This is a wonderful story! Congratulations on the store and the bravery. The inside and outside of the space are lovely.

  36. YAY! I’m so excited about the new shop. I loved the clothes I saw (online) at Bloom! Can’t wait for the new site to be open and congratulations on the store! If I visit anywhere near the area then I’ll be sure to stop by!

  37. Love your new job! Everything about it just looks beautiful! What a wonderful job and a wonderful new beginning. Best wishes to you! and hope one day I can visit from Atlanta 🙂

  38. The shop looks so cute! I am excited to see what clothes will be in your online store.

  39. Congrats Kendi! Thank you for being so open and honest about your journey so far. I’ve been a long time reader and it’s so wonderful to see all the stages in your life that you choose to share. You are a very inspiring woman and business owner. I’m so happy you’ve found your path and a new adventure. Best wishes!! xoxo

  40. Beautiful post and CONGRATULATIONS! The store looks amazing and I can’t wait for the online shop to open as well! Yay you two!

  41. Long time reader – first time (maybe? at least infrequent) poster. I just wanted to send a congratulations your way! I look foward to seeing the future of your business bloom (see what I did there?). 🙂

  42. SO excited for you and Bryan! I got to visit Bloom right before the closing and meet you (I may have geeked out a bit!), and I am so glad that this opportunity has happened for y’all! Plus, this gives me another excuse to come back to McKinney and get some of the INCREDIBLE fudge from the candy shop on the square! 😉

  43. The new shop looks beautiful! I can’t wait for the online store because I don’t see myself in Dallas soon enough.

  44. As a new McKinney resident, I can’t wait to stop by sometime! Congratulations and best of luck!!

  45. Congrats on the new shop, Kendi! I am so happy for you that it all worked out….everything always works out, no matter how much we stress :). Best of luck with West and Lou!

  46. What a beautiful space, and an even more beautiful story! Absolutely love every bit of this. Thank you for sharing your journey with us.

  47. I happen to be wearing the sweater I bought from Bloom on my way through McKinney a couple of years ago. I think that’s a good luck sign!

  48. Kendi – you are an incredible writer. I manage/do the buying for a boutique and what you said here resonates with me. Congratulations on West & Lou – it is beautiful and I look forward to shopping the online store!

  49. Congratulations on the new store, Kendi and Bryan! Starting over is never easy, but I admire your courage, faith, dedication and passion… the new name and shop are both perfect. Love it! We will be heading out to that area soon, so hopefully we can stop by and check it out!

  50. Congratulations on the new store and the fresh start! Reading about your choice to jump back into something that seemed finished was really refreshing and motivating. Also, I may have to steal that “Feelings are not facts” mantra because it definitely hit home for me 😉

    1. Girl, steal away! It has helped me many, many times this past year. I think I got it from a real simple article anyways, ha! It’s a great truth to remember!

  51. Congrats on the new store – fabulous looks and great name! Good luck and all the best from Germany!

  52. Such a beautiful store! Hope to visit it someday. Thank you for sharing your heart!

  53. Congrats Kendi. The store looks lovely and unique. You're such an inspiration!

    xo
    Katelyn
    katelynnow.com

  54. This is beautiful, Kendi! Congratulations on your new store and thanks for sharing all the lessons learned from your experiences. It takes a lot of courage to follow your dreams and accept the heartache that often comes with it. You are brave and your patience and perseverance has paid off! Thanks for taking us along with you on your journey. Best of luck to you with the new store! Your readers are cheering you on! 🙂

  55. its adorable!!! I'm definitely stopping by next time I'm around the square!

  56. Congrats! The store looks amazing and love the new concept. I think there is such a calming feeling to do something over again but slightly different. You know what worked, what didn't, and what you want to try instead. So fun to get to start over! Can't wait for for the online shop to open!

    xo Jessica
    http://www.mystylevita.com

  57. I just started following you on Instagram and then your blog. I love your style and the store looks great. Congrats!!!

  58. Congrats on your amazing journey!! Your new store is beautiful! 30 is looking good so far! 🙂

  59. Congrats on the new store opening and thank you for sharing your story of LIFE, it does happen. And even more when we allow ourselves to experience it all, the good, the bad, the hurt and the success! Cheers to many more successes to you and the hubby!

  60. Huge congratulations, Kendi! I’ve been following for a couple of years now and am continually amazed by your courage and candor when it comes to your more in depth posts. Thanks for sharing your beautiful new shop, your beautiful outfits, and your beautiful reflections on your experiences!

  61. Congratulations on a beautiful store!! I am so glad you decided to reopen– I have been reading your blog for about two years now and admire your passion, outlook, and of course, aesthetic! My husband and I just moved to Little Rock a few months ago and I cannot wait for our next trip to Dallas so I can visit West & Lou. Best of luck in the upcoming months and know you have lots of people rooting for you! Xo

  62. Congrats, Kendi! It’s beautiful and seems to perfectly reflect your style as I’ve come to know it while reading your blog. I wish you both success and joy in your new venture!

  63. Congrats, Kendi! You're right, failure is so hard and it's incredibly hard to put yourself out there time and time again, risking the same hurt, but I'm so glad you guys did. I loved Bloom (from my limited online experience) and I'm sure I'll love West & Lou as well. Best of luck!

  64. Congrats Kendi and Bryan! And thanks, Kendi, for so candidly sharing your experience running a business and what you've learned along the way.

    This advice — "Confidence might be the best gift experience can give you." — should be on a poster or a cross-stitch as a reminder to us all.

    Best wishes for a successful launch!

  65. Thank you so much for being such an inspiration KendI! I love your blog and how down-to-earth you are with your life… I hope everything turns out great and you will go big (if you want to) and be the next J.Crew:)
    All te love, support and hugs! 🙂

  66. I loved the story. It's amazing. I'm so happy for you. I wish you the best new beginning ever.

    But out of eeeverything you said, this really got to me:

    "I won't lie — it all hurt. But hurt goes away. (Feelings are not facts — (…))"

    I needed that. Thank you.

  67. I stopped by the store the other day and it was beautiful! Congratulations and thank you for always being so candid and honest!

  68. What an amazing, amazing post. I see why everyone loves you so much: your honesty is refreshing. I've lost many, many things this last year or so and am recovering slowly, but surely. As you say, sometimes you just have to accept its life giving you a curveball not that you did something wrong. Sometimes, that's the only way forward. [Thank you – you've given me a little bit of air under my wings today, which was exactly what I needed. Thank you].

  69. Congrats on the new store, it looks amazing. Your story is very motivational and I love that you threw in a moral lesson "not everything will turn out exactly as you plan it to be — but that
    doesn't mean you shouldn't give everything you have to make it happen".

    Princess Audu

  70. Thanks for writing this. I manage a thrift shop and, while I don’t identify with all of this, I realize I was beating myself up a lot about business being down last month and that I just need to chill out, breathe, and realize, with hard work, it will all be ok.

  71. This is such great news! I wish I lived in the area so I could stop by to congratulate you in person (and buy some cute clothes). Best of luck to you and your hubby on this new adventure!

  72. For years now I've had this nagging feeling that I wanted to start and run my own business. I got my business degree and am currently searching for my first real job. I have been telling myself that starting my own business will just be too hard and will lead to failure, which I know would about kill me. I appreciate how candid you are about your own process as well as the ups and downs. It inspires me that we don't need to succeed the first time around and with dedication, good things can happen.

    Congratulations!

    http://www.chicincolumbus.wordpress.com

  73. Congrats girl! It's beautiful! I hope to visit when I'm in Sherman for Christmas.

  74. Wow, that's quite the story. Thanks for sharing – you know we've all been wondering what's been going on behind the scenes. It sounds like it's been quite the journey, but the new shop look fantastic and I wish you all the best!

    xo Jackie

    Something About That

  75. So happy for you, Kendi! Thanks for sharing this part of your story. Best wishes in continuing in your role as a successful shop owner. 🙂

  76. Congrats! I've been cheering for you and excitedly waiting to here about your new store! Let me know if need a store manager (this is kind of a joke, but kind of not) 🙂 So happy for you guys Kendi!

  77. Kendi, this post gave me chills! I am just so so excited for you. I only recently listened to your whole story on the Lively Show and I just am cheering for you. You seemed to learn so much from a big bump in the road of life and I really admire you for that. I hope West & Lou is even more successful than bloom!

  78. The shop looks amazing! Next time I’m in the Dallas area, I’m going to make a trip over to visit. Congrats on moving forward!!

  79. West & Lou looks amazing! I think the name change was brilliant, starting new is just so refreshing. Thank you for sharing your story, not just about the store but life in general.

  80. Congrats. The last three sentences of this post are my favorite. Feeling as if you have found your path is an amazing feat. Cheers to that! Being real about your story and genuine about hoping it helps others find their path is amazing & inspiring.

  81. Congratulations! The shop looks wonderful! Can I ask a sort of unrelated question – where is the sofa in the shop from? I've been searching for a new one, and I LOVE that one!

  82. I am overjoyed for you Kendi! Looking forward to the online store, but how I'd love to visit on day! xo

  83. YAY!!! I will be there come December, cannot wait!
    I feel like my Bloom pieces have become such a special part of my wardrobe, I can't wait to see what's next at West and Lou!
    Congratulations to you both!

  84. i just want to say that this is one of the main reasons i keep coming back to your blog day after day. even though i don't know you, it's like a little gift of inspiration to see you and your business grow and overcome struggles. thanks for being so open and keepin it real! 🙂

    and most of all congrats on the beautiful new shop!!!

  85. It looks amazing! Thank you for sharing so honestly with us and for having the courage to start again. Your mantra "feelings are not facts" has been my mantra for many months (I credit my counselor for that) and it's a great perspective. Also, if I may so say, you sound a bit more like the Kendi that first caught my attention three years ago. I'm glad to see you've gotten more confidence, but I'm also glad to hear your voice again! Good luck with everything!

  86. Your new shop is beautiful and it’s so obvious that your heart is completely behind it. Congratulations to the both of you, and best of luck. Your positive outlook is really inspiring, and you said some things that I really needed to hear for situations in my own life. Cheers, Kendi!

  87. Looks STUNNING. I wish I lived in Texas just so I could come to your shop… Can't wait until you open up online 😉

  88. Congratulations – I LOVE the new store, and the new name! Your reflections on what you've been through are inspiring. I'm in a completely different field, but am taking a new (scary) job in 2 weeks and this post resonated strongly with me, so thanks! Here's to new challenges, and learning from the past.

  89. Your new store looks wonderful. Thank you for sharing your story as well – I loved reading about it. You are so right that things don't turn out as planned in life, particularly where work is concerned! I wish you every success in the new shop.

  90. Congratulations!! Kendi. Love West & Lou interiors and your story is amazing. If you don’t mind, can I please ask you where you bought the white Deer with gold antlers? Thanks and Good luck! Can’t wait for the online store to open.

  91. Woooo hoooo! You go girl! Proud of you. It is the true definition of character when you get back up so I can say I am proud of you guys for getting back up. I'm sure you learned a ton with Bloom, and West & Lou will be amazing simply becuase you are implementing the new knowledge. Godspeed!

  92. You really are an awesome person. I really enjoyed hearing your outlook through this post.

  93. EEK! I’m so excited for you guys. This is such an awesome opportunity and new chapter in your lives! And as a fellow DFW resident, I can’t wait to visit…for both of our benefit. 🙂 Love to support local businesses. And I have really enjoyed browsing your blog, IG, etc., as we have a similar eye/taste in fashion and decor. I’m a little disappointed that I’m so far from McKinney, but I may just make the mini road trip out there to check the store out! Until then, I will be waiting to do a little online shopping when the online shop launches! Congrats! And don’t forget to have fun!!

  94. I loved reading this post. You are such an inspiration Kendi, both in your style and approach to life. Thanks for sharing your shop journey so far, I can't wait to see where it leads. West & Lou looks AMAZING! xoxo

    http://www.stylebee.ca

  95. I love what you wrote about failure and trying again. West & Lou looks amazing– you have such an eye for detail! Good luck!

    Always, Anita

  96. I hope it goes well!
    Everything looks great but I know you're likely running on hope and a thread at this point.

  97. This is a wonderful story! Congratulations on the store and the bravery. The inside and outside of the space are lovely.

  98. YAY! I'm so excited about the new shop. I loved the clothes I saw (online) at Bloom! Can't wait for the new site to be open and congratulations on the store! If I visit anywhere near the area then I'll be sure to stop by!

  99. Love your new job! Everything about it just looks beautiful! What a wonderful job and a wonderful new beginning. Best wishes to you! and hope one day I can visit from Atlanta 🙂

  100. The shop looks so cute! I am excited to see what clothes will be in your online store.

  101. Congrats Kendi! Thank you for being so open and honest about your journey so far. I've been a long time reader and it's so wonderful to see all the stages in your life that you choose to share. You are a very inspiring woman and business owner. I'm so happy you've found your path and a new adventure. Best wishes!! xoxo

  102. Beautiful post and CONGRATULATIONS! The store looks amazing and I can't wait for the online shop to open as well! Yay you two!

  103. Long time reader – first time (maybe? at least infrequent) poster. I just wanted to send a congratulations your way! I look foward to seeing the future of your business bloom (see what I did there?). 🙂

  104. SO excited for you and Bryan! I got to visit Bloom right before the closing and meet you (I may have geeked out a bit!), and I am so glad that this opportunity has happened for y'all! Plus, this gives me another excuse to come back to McKinney and get some of the INCREDIBLE fudge from the candy shop on the square! 😉

  105. The new shop looks beautiful! I can't wait for the online store because I don't see myself in Dallas soon enough.

  106. As a new McKinney resident, I can't wait to stop by sometime! Congratulations and best of luck!!

  107. I LOVED reading this, and your words are always right on key. Also, the hashtag part had me in tears! 🙂 Wishing you so much fun and success this year! The following is helping me a lot right now, and it seems to be fitting for your journey as well.

    “You may not see it today or tomorrow, but you will look back in a few years and be absolutely perplexed and awed by how every little thing added up and brought you somewhere wonderful – or where you always wanted to be. You will be grateful that things didn’t work out the way you once wanted them to.”

  108. Congrats on the new shop, Kendi! I am so happy for you that it all worked out….everything always works out, no matter how much we stress :). Best of luck with West and Lou!

  109. What a beautiful space, and an even more beautiful story! Absolutely love every bit of this. Thank you for sharing your journey with us.

  110. I happen to be wearing the sweater I bought from Bloom on my way through McKinney a couple of years ago. I think that's a good luck sign!

  111. CONGRATS! The new store looks amazing and you’re right the brick looks awesome. I’m so happy to read that you have a bright new perspective on your shiny new store. Congrats again to you and B, you guys deserve it! PS- As a previous online customer of Bloom, I can’t wait to order online from your new store too 😉

  112. Kendi – you are an incredible writer. I manage/do the buying for a boutique and what you said here resonates with me. Congratulations on West & Lou – it is beautiful and I look forward to shopping the online store!

  113. Congratulations on the new store, Kendi and Bryan! Starting over is never easy, but I admire your courage, faith, dedication and passion… the new name and shop are both perfect. Love it! We will be heading out to that area soon, so hopefully we can stop by and check it out!

  114. Congratulations on the new store and the fresh start! Reading about your choice to jump back into something that seemed finished was really refreshing and motivating. Also, I may have to steal that "Feelings are not facts" mantra because it definitely hit home for me 😉

  115. Girl, steal away! It has helped me many, many times this past year. I think I got it from a real simple article anyways, ha! It's a great truth to remember!

  116. Congratulations on the new store! The space looks amazing. I look forward to seeing your online shop. =)

  117. Congrats on the new store – fabulous looks and great name! Good luck and all the best from Germany!

  118. Kendi, normally your words give me a big goofy grin, but this post made my heart smile. I love West & Lou, from behind my friendly computer screen. I think the store looks more masculine, which is a great nod to the hard work Brian has put in (to both locations.) This shop fits you as a family.

  119. Huge congratulations, Kendi! I've been following for a couple of years now and am continually amazed by your courage and candor when it comes to your more in depth posts. Thanks for sharing your beautiful new shop, your beautiful outfits, and your beautiful reflections on your experiences!

  120. Congrats, Kendi! It's beautiful and seems to perfectly reflect your style as I've come to know it while reading your blog. I wish you both success and joy in your new venture!

  121. Thanks for writing this. I manage a thrift shop and, while I don't identify with all of this, I realize I was beating myself up a lot about business being down last month and that I just need to chill out, breathe, and realize, with hard work, it will all be ok.

  122. This is such great news! I wish I lived in the area so I could stop by to congratulate you in person (and buy some cute clothes). Best of luck to you and your hubby on this new adventure!

  123. So happy for you, Kendi! Thanks for sharing this part of your story. Best wishes in continuing in your role as a successful shop owner. 🙂

  124. The shop looks amazing! Next time I'm in the Dallas area, I'm going to make a trip over to visit. Congrats on moving forward!!

  125. Your new shop is beautiful and it's so obvious that your heart is completely behind it. Congratulations to the both of you, and best of luck. Your positive outlook is really inspiring, and you said some things that I really needed to hear for situations in my own life. Cheers, Kendi!

  126. Congratulations!! Kendi. Love West & Lou interiors and your story is amazing. If you don't mind, can I please ask you where you bought the white Deer with gold antlers? Thanks and Good luck! Can't wait for the online store to open.

  127. EEK! I'm so excited for you guys. This is such an awesome opportunity and new chapter in your lives! And as a fellow DFW resident, I can't wait to visit…for both of our benefit. 🙂 Love to support local businesses. And I have really enjoyed browsing your blog, IG, etc., as we have a similar eye/taste in fashion and decor. I'm a little disappointed that I'm so far from McKinney, but I may just make the mini road trip out there to check the store out! Until then, I will be waiting to do a little online shopping when the online shop launches! Congrats! And don't forget to have fun!!

  128. I love what you wrote about failure and trying again. West & Lou looks amazing– you have such an eye for detail! Good luck!

    Always, Anita

  129. I LOVED reading this, and your words are always right on key. Also, the hashtag part had me in tears! 🙂 Wishing you so much fun and success this year! The following is helping me a lot right now, and it seems to be fitting for your journey as well.

    “You may not see it today or tomorrow, but you will look back in a few years and be absolutely perplexed and awed by how every little thing added up and brought you somewhere wonderful – or where you always wanted to be. You will be grateful that things didn’t work out the way you once wanted them to.”

  130. CONGRATS! The new store looks amazing and you're right the brick looks awesome. I'm so happy to read that you have a bright new perspective on your shiny new store. Congrats again to you and B, you guys deserve it! PS- As a previous online customer of Bloom, I can't wait to order online from your new store too 😉

  131. You’re right, Kendi. You do have a lot of cheerleaders on your side. I’ve been blogging for 7 years and I was lucky enough to follow your blog and your story since the very beginning. It’s weird – I’m Brazilian but living in Japan at that time. Been to to the US a couple times, but never around your corner. Next time, I’ll make sure to go to Texas just to pay you and your store a visit. And shop, of course, that’s always fun. Cheers from Brazil <3

  132. Congratulations on the new store! The space looks amazing. I look forward to seeing your online shop. =)

  133. I'm so, so happy and excited for your new adventure, Kendi! 🙂 I wish you the best of luck and hope I can stop by the store sometime.

    xo Kimi
    twentysomethingsimple.wordpress.com

  134. Kendi, normally your words give me a big goofy grin, but this post made my heart smile. I love West & Lou, from behind my friendly computer screen. I think the store looks more masculine, which is a great nod to the hard work Brian has put in (to both locations.) This shop fits you as a family.

  135. Huge congrats Kendi! Your new store looks amazing, I hope it will be a massive success for you! I’m sure it will be, after you have worked so hard at it.

    Such a shame that your time with Bloom came to an end before you expected it to, but such a great result that you are moving onto new things and feeling a lot more confident about it too!

  136. This is such a thoughtful and inspirational post! I think that a lot of us can take something away from what you’ve said, even if it might not relate to the opening and closing of a store for us.

    I really wish that I had a great reason to visit the Dallas area so that I could come to West & Lou! Alas, I do not (at least for the foreseeable future). But do keep us posted on when the online store opens!

  137. Congrats, Kendie! Your store is breathtakingly beautiful! I would make a trip to Dallas just to visit and shop West & Lou…gorgeous! Wishing you much success in your new venture! xo

  138. Congratulations on realizing your dreams and seeing them through! From good to bad to good, it’s so worth it, your store is worth it, you’re worth it. Such an amazing story!! Have fun!

  139. Congrats! I’m driving through in a few weeks on my way from Austin to Tulsa and will have to make a pit stop and check it out!

  140. Congrats on the new shop!!! It’s such a gorgeous space and I know you’ll do great things with it!

  141. Congratulations Kendi! I LOVED this post, and pretty sure it’s my favorite in your blog thus far. The store looks amazing – classy, airy, elegant. I also really liked your insights about how to bounce back from what seemed like a failure – I needed to hear that today! All the very best with West and Lou 🙂

  142. Congrats on the new shop! Love the name and the space! It’s lovely! If I am ever in the area, I will definitely stop by. Until then, I can’t wait for your online store to open! 🙂

  143. Congrats on the new store! This must be such an exciting time for you 🙂

    I listened to the podcast last night and wanted to thank you for your candidness. Most of us see a beautiful girl in beautiful clothes on a beautiful website and do not realize the challenges faced in making your store a reality. It always looks effortless, so it’s nice to get an honesty behind-the-scenes look into how things really are. And who knew that creating an online store would add so much extra work?! I certainly didn’t. Your story was so refreshing to hear, so thank you again.

    Also, a little fun fact, for some reason, I always imagined that your voice would sound like Ashley Judd! It must be because I think the two of you look similar. Needless to say, you have a lovely voice 🙂

    Can’t wait to hear about your adventures with West & Lou!

  144. You're right, Kendi. You do have a lot of cheerleaders on your side. I've been blogging for 7 years and I was lucky enough to follow your blog and your story since the very beginning. It's weird – I'm Brazilian but living in Japan at that time. Been to to the US a couple times, but never around your corner. Next time, I'll make sure to go to Texas just to pay you and your store a visit. And shop, of course, that's always fun. Cheers from Brazil <3

  145. Love the new shop!! So wish I still lived in McKinney so I could come check it out!

  146. What a lovely post and gorgeous shop, brick wall and soft furnishings included! I’ll be your best virtual customer ever, pretend-shopping from Norway! With duties and taxes added, things shipped from abroad just get too expensive…

    http://tallgirlsfashion.no

  147. Congratulations beautiful!!!! The store looks awesome, I wish I could visit you one day…. I’m a bit far in NYC. I’m so happy for you for not giving up on your dream, the second time around should be and will be better!
    If you have a min please take it a look at my blog and give me some advise…..much appreciated!
    chicandcheapbychacha.blogspot.com
    XO
    Chacha

  148. Bravo, beautiful space. Cant wait for the online store so I can see that pretty cognac bag by the deer bust? ;c) Best wishes to you on this new venture.

  149. Congratulations on your new store! I absolutely LOVE the name – so clever 🙂 I always tell my boyfriend if we ever go to TX we HAVE to stop in McKinney 🙂

  150. Your story is very inspiring for me and gives me hope. Thank you and good luck.

  151. Huge congrats Kendi! Your new store looks amazing, I hope it will be a massive success for you! I'm sure it will be, after you have worked so hard at it.

    Such a shame that your time with Bloom came to an end before you expected it to, but such a great result that you are moving onto new things and feeling a lot more confident about it too!

  152. Failure free’s one to be more creative to take even bigger chances. So happy you listened to your heart and jumped off that awesome cliff of creativity once more. I wish you nothing but great success. Congratulations!

  153. wow, i enjoyed reading every bit of this blog post. It was so inspirational, I’m kinda at crossroads in my life right now, and this was the exact kind of read i needed. You are amazing! I’ve always resonated with your blog because you are so relatable — so human! thanks for taking the time to share your story! and all the best for the new shop!

    http://www.footnotesandfinds.com

  154. This is such a thoughtful and inspirational post! I think that a lot of us can take something away from what you've said, even if it might not relate to the opening and closing of a store for us.

    I really wish that I had a great reason to visit the Dallas area so that I could come to West & Lou! Alas, I do not (at least for the foreseeable future). But do keep us posted on when the online store opens!

  155. Congratulations, Kendi! This is an amazing story…I am sure your desire to share the whole journey will encourage, assist, and inspire others. I hope to get to Dallas soon and visit your shop…love the name!

  156. Congrats, Kendie! Your store is breathtakingly beautiful! I would make a trip to Dallas just to visit and shop West & Lou…gorgeous! Wishing you much success in your new venture! xo

  157. Congratulations on realizing your dreams and seeing them through! From good to bad to good, it's so worth it, your store is worth it, you're worth it. Such an amazing story!! Have fun!

  158. What a beautiful and raw post, Kendi! Thank you for talking about how you felt and the subject we all like to avoid: fear. I appreciate it more than you know. Your new store is ABSOLUTELY breathtaking and if I’m ever out in McKinney, I’ll be sure to stop by and see your exposed brick wall in person. I just hope I’ll meet you while you still have your green visor on. 😉 CONGRATULATIONS!!!

  159. Congrats! I'm driving through in a few weeks on my way from Austin to Tulsa and will have to make a pit stop and check it out!

  160. Wow! Congrats Kendi and Bryan! You two are such an inspiration for small entrepreneurs. Yes, this is life, you did not fail, life happened. And your post is beautifully written, it’s making me realize that I love being an entrepreneur. It might be intense sometimes but we would not trade it for another job right?! 😉
    And I love the name!!

  161. Congrats on the new shop!!! It's such a gorgeous space and I know you'll do great things with it!

  162. Congratulations Kendi! I LOVED this post, and pretty sure it's my favorite in your blog thus far. The store looks amazing – classy, airy, elegant. I also really liked your insights about how to bounce back from what seemed like a failure – I needed to hear that today! All the very best with West and Lou 🙂

  163. Congrats on the new shop! Love the name and the space! It's lovely! If I am ever in the area, I will definitely stop by. Until then, I can't wait for your online store to open! 🙂

  164. this is so beautiful! a massive congratulations to you both! i wish i lived there and could shop there. <3 can't wait for the online store

    ladies in navy

  165. Congrats on the new store! This must be such an exciting time for you 🙂

    I listened to the podcast last night and wanted to thank you for your candidness. Most of us see a beautiful girl in beautiful clothes on a beautiful website and do not realize the challenges faced in making your store a reality. It always looks effortless, so it's nice to get an honesty behind-the-scenes look into how things really are. And who knew that creating an online store would add so much extra work?! I certainly didn't. Your story was so refreshing to hear, so thank you again.

    Also, a little fun fact, for some reason, I always imagined that your voice would sound like Ashley Judd! It must be because I think the two of you look similar. Needless to say, you have a lovely voice 🙂

    Can't wait to hear about your adventures with West & Lou!

  166. Your store looks beautiful. I hope I can see it in person one day (alas I live in Chicago). Congrats and best of luck!

  167. Love the new shop!! So wish I still lived in McKinney so I could come check it out!

  168. What a lovely post and gorgeous shop, brick wall and soft furnishings included! I'll be your best virtual customer ever, pretend-shopping from Norway! With duties and taxes added, things shipped from abroad just get too expensive…

    http://tallgirlsfashion.no

  169. Congratulations beautiful!!!! The store looks awesome, I wish I could visit you one day…. I'm a bit far in NYC. I'm so happy for you for not giving up on your dream, the second time around should be and will be better!
    If you have a min please take it a look at my blog and give me some advise…..much appreciated!
    chicandcheapbychacha.blogspot.com
    XO
    Chacha

  170. Bravo, beautiful space. Cant wait for the online store so I can see that pretty cognac bag by the deer bust? ;c) Best wishes to you on this new venture.

  171. Congratulations on your new store! I absolutely LOVE the name – so clever 🙂 I always tell my boyfriend if we ever go to TX we HAVE to stop in McKinney 🙂

  172. Your story is very inspiring for me and gives me hope. Thank you and good luck.

  173. Failure free's one to be more creative to take even bigger chances. So happy you listened to your heart and jumped off that awesome cliff of creativity once more. I wish you nothing but great success. Congratulations!

  174. wow, i enjoyed reading every bit of this blog post. It was so inspirational, I'm kinda at crossroads in my life right now, and this was the exact kind of read i needed. You are amazing! I've always resonated with your blog because you are so relatable — so human! thanks for taking the time to share your story! and all the best for the new shop!

    http://www.footnotesandfinds.com

  175. I am so excited to see that you have reopened! I smell a trip north from The Woodlands in my near future. Congrats on West & Lou- great name by the way.

  176. And this is why you’re my favorite blogger. You let us in. Your expert writing and storytelling makes us wanna keep reading more. What do you mean the post is over? I want more witty Kendi!

    I am SO happy for you both. The new name is perfect, the exposed brick wall (eek!!) is such a bonus, the front is adorable. I swear, if I’m ever in TX, there’s no way I’m not passing by West & Lou. I’m excited for the launch of the online store as well. 🙂

    Congrats, good luck, and keep on keepin’ on.

    xo,
    A recently graduated therapist who will use that “Feelings are not facts” quote all the time now.

  177. Congratulations, Kendi! This is an amazing story…I am sure your desire to share the whole journey will encourage, assist, and inspire others. I hope to get to Dallas soon and visit your shop…love the name!

  178. CONGRATULATIONS!!!! This is so exciting! I felt so much heartbreak for you after bloom because I didn’t want you to feel like a failure because you are AWESOME! This is so exciting. I couldn’t be happier for you and your hubby (and a little happy for my selfish self because now I can shop your picks!)

    – Sarah 🙂

    http://www.thecrownbijoux.blogspot.com

  179. Wow! Congratulations! I cannot wait to come visit next time I am in town and will definitely recommend your boutique to my mom, who frequents Downtown McKenny quite often. What an inspirational story that makes me want to check out your store that much more!

    Stephanie
    http://ishowedupinboots.com

  180. What a beautiful and raw post, Kendi! Thank you for talking about how you felt and the subject we all like to avoid: fear. I appreciate it more than you know. Your new store is ABSOLUTELY breathtaking and if I'm ever out in McKinney, I'll be sure to stop by and see your exposed brick wall in person. I just hope I'll meet you while you still have your green visor on. 😉

  181. I think you’re amazing! So courageous and brave to be so open and honest about your life and to go after your dream! Such an inspiration to young women. Keep it up kendi! Xoxo-

  182. Wow! Congrats Kendi and Bryan! You two are such an inspiration for small entrepreneurs. Yes, this is life, you did not fail, life happened. And your post is beautifully written, it's making me realize that I love being an entrepreneur. It might be intense sometimes but we would not trade it for another job right?! 😉
    And I love the name!!

  183. YAY! Congrats girl!!! The new space is just beautiful. And the name is perfect. Like, meant-to-be perfect! Can’t wait for the online store to open so I can get my shop on!

    XOXO, Jenn
    The Stylish Housewife

  184. Your store looks beautiful. I hope I can see it in person one day (alas I live in Chicago). Congrats and best of luck!

  185. I am so excited to see that you have reopened! I smell a trip north from The Woodlands in my near future. Congrats on West & Lou- great name by the way.

  186. And this is why you're my favorite blogger. You let us in. Your expert writing and storytelling makes us wanna keep reading more. What do you mean the post is over? I want more witty Kendi!

    I am SO happy for you both. The new name is perfect, the exposed brick wall (eek!!) is such a bonus, the front is adorable. I swear, if I'm ever in TX, there's no way I'm not passing by West & Lou. I'm excited for the launch of the online store as well. 🙂

    Congrats, good luck, and keep on keepin' on.

    xo,
    A recently graduated therapist who will use that "Feelings are not facts" quote all the time now.

  187. CONGRATULATIONS!!!! This is so exciting! I felt so much heartbreak for you after bloom because I didn't want you to feel like a failure because you are AWESOME! This is so exciting. I couldn't be happier for you and your hubby (and a little happy for my selfish self because now I can shop your picks!)

    – Sarah 🙂

    http://www.thecrownbijoux.blogspot.com

  188. Wow! Congratulations! I cannot wait to come visit next time I am in town and will definitely recommend your boutique to my mom, who frequents Downtown McKenny quite often. What an inspirational story that makes me want to check out your store that much more!

    Stephanie
    http://ishowedupinboots.com

  189. I think you're amazing! So courageous and brave to be so open and honest about your life and to go after your dream! Such an inspiration to young women. Keep it up kendi! Xoxo-

  190. YAY! Congrats girl!!! The new space is just beautiful. And the name is perfect. Like, meant-to-be perfect! Can't wait for the online store to open so I can get my shop on!

    XOXO, Jenn
    The Stylish Housewife

  191. Beautiful show, Kendi. Wish u only great things, and I also wish I lived in the US to shop at West and Lou (the name is awesone). XXXX

  192. Kendi, I just listened to your podcast and I’ve got shivers. Your outlook on this journey and willingness to share your heart are beyond inspiring and comforting. I was at your first Sip and Shop at Bloom and have followed your blog from the very start… I’m cheering you on from Michigan! Thank you for sharing your life with all of us! XO.

  193. Congrats Kendi!! You have learned and grown from your experiences and that’s what life is about- right?! One of my favorite quotes is: “Just when the caterpillar thought the world was over, it became a butterfly”. You are so inspiring and genuine and have definitely come out of this a (more) beautiful butterfly! Wishing you tons of success and happiness with W & L– and life in general! From one of your many cheerleaders behind a computer screen 😉
    ~Karen

  194. Beautiful show, Kendi. Wish u only great things, and I also wish I lived in the US to shop at West and Lou (the name is awesone). XXXX

  195. Kendi, just listened to your podcast. 1) How crazy is it to finally hear your voice after seeing pictures and reading your words all these years? 2) I always thought you came across so intelligent in your writing, but wow, are you well-spoken too! Good luck with your new venture; I have no doubt you are just as (but probably more) capable than any other business owner out there.

  196. Congratuations!!!!!! You are so young. You can make mistakes and have failures and then come back stronger and better (like now). Not that Bloom was a mistake. 😉
    The store looks gorgeous and welcoming. I like the space better than the old one. Also, the name. I LOOOOOOOOOOOOOOOVE the name. It sounds like something that can go a long long way. The word “Bloom” seems provincial, like a country store selling mugs and coasters with pigs, cows, and chickens on them.
    West and Lou, this name here sounds like a place a hipster would love to visit.
    If you have sewing factories in the area, you can even make your own garment under West and Lou. Imagine that, small batch production that bears your style and creativity.

  197. Kendi, I just listened to your podcast and I've got shivers. Your outlook on this journey and willingness to share your heart are beyond inspiring and comforting. I was at your first Sip and Shop at Bloom and have followed your blog from the very start… I'm cheering you on from Michigan! Thank you for sharing your life with all of us! XO.

  198. Congrats Kendi!! You have learned and grown from your experiences and that's what life is about- right?! One of my favorite quotes is: "Just when the caterpillar thought the world was over, it became a butterfly". You are so inspiring and genuine and have definitely come out of this a (more) beautiful butterfly! Wishing you tons of success and happiness with W & L– and life in general! From one of your many cheerleaders behind a computer screen 😉
    ~Karen

  199. Congratulations! Glad to see you up and running again – store looks fab!

  200. Kendi, just listened to your podcast. 1) How crazy is it to finally hear your voice after seeing pictures and reading your words all these years? 2) I always thought you came across so intelligent in your writing, but wow, are you well-spoken too! Good luck with your new venture; I have no doubt you are just as (but probably more) capable than any other business owner out there.

  201. Congratuations!!!!!! You are so young. You can make mistakes and have failures and then come back stronger and better (like now). Not that Bloom was a mistake. 😉
    The store looks gorgeous and welcoming. I like the space better than the old one. Also, the name. I LOOOOOOOOOOOOOOOVE the name. It sounds like something that can go a long long way. The word "Bloom" seems provincial, like a country store selling mugs and coasters with pigs, cows, and chickens on them.
    West and Lou, this name here sounds like a place a hipster would love to visit.
    If you have sewing factories in the area, you can even make your own garment under West and Lou. Imagine that, small batch production that bears your style and creativity.

  202. Congratulations! I am so excited for you and the store looks incredible. Best wishes with this new adventure! xo

  203. Congratulations! I am so excited for you and the store looks incredible. Best wishes with this new adventure! xo

  204. So happy for you and your husband in your new adventure! I can’t wait to see the online store, but I hope to see the brick wall myself one day! Congratulations

  205. So happy for you and your husband in your new adventure! I can't wait to see the online store, but I hope to see the brick wall myself one day! Congratulations

  206. What a great post! Congratulations on the new shop and new start! You’re amazing!

  207. What a great post! Congratulations on the new shop and new start! You're amazing!

  208. Kendi, you are an inspiration. I’m so happy you and Bryan had the courage to open West & Lou, and it’s so refreshing reading about your outlook on life and the curveballs it (often) throws at us. Thank you for always being a friend behind the computer screen, and an inspiration to all of us!

  209. Kendi, you are an inspiration. I'm so happy you and Bryan had the courage to open West & Lou, and it's so refreshing reading about your outlook on life and the curveballs it (often) throws at us. Thank you for always being a friend behind the computer screen, and an inspiration to all of us!

  210. so happy for you Kendi!! I hope I can come visit West & Lou soon 🙂 It looks perfect. You worked so hard with bloom and I know you’ll make this one amazing too! xox

  211. so happy for you Kendi!! I hope I can come visit West & Lou soon 🙂 It looks perfect. You worked so hard with bloom and I know you'll make this one amazing too! xox

  212. Beautiful store, nice husband, entertaining blog, Kendi herself is pretty rude, though. Really like the clothes but after spending $600 only to have Kendi give my very sweet sister the brushoff (my sister was visiting from Cali, is a fan of her blog, and was excited to visit the store and maybe meet Kendi), don’t think I’ll be back. Too bad, I like to support sole proprietorships, especially a beautiful store such as this, but heck, I will take my business elsewhere if it is too difficult to take five minutes to be civil to a customer and blog reader. I’m not asking to be her best friend, but it would have been nice to take a little interest in someone who traveled 1500 miles to spend a lot of money in West & Lou. (Again, Bryan is SUPER nice, and the clothes are lovely. I truly like everything I bought). If Kendi is fabulous to you, GREAT! I’m sure she has her defenders, and more power to you. However, this was my experience, and I really love my sister and I felt bad that Kendi was so dismissive of her. (Come to think of it, I have met a couple of bloggers IRL, and this is usually how it goes!)

  213. Beautiful store, nice husband, entertaining blog, Kendi herself is pretty rude, though. Really like the clothes but after spending $600 only to have Kendi give my very sweet sister the brushoff (my sister was visiting from Cali, is a fan of her blog, and was excited to visit the store and maybe meet Kendi), don't think I'll be back. Too bad, I like to support sole proprietorships, especially a beautiful store such as this, but heck, I will take my business elsewhere if it is too difficult to take five minutes to be civil to a customer and blog reader. I'm not asking to be her best friend, but it would have been nice to take a little interest in someone who traveled 1500 miles to spend a lot of money in West & Lou. (Again, Bryan is SUPER nice, and the clothes are lovely. I truly like everything I bought). If Kendi is fabulous to you, GREAT! I'm sure she has her defenders, and more power to you. However, this was my experience, and I really love my sister and I felt bad that Kendi was so dismissive of her. (Come to think of it, I have met a couple of bloggers IRL, and this is usually how it goes!)

  214. Going to dallas this spring really hoping to making to your store!!! Congrats

  215. Going to dallas this spring really hoping to making to your store!!! Congrats

  216. I’ve read your blog for a while but stopped reading blogs for a while when I had my twins. I recently found you on Instagram and was so glad to see that you’re still blogging. Your style is impeccable and always has been. I’ve found many other fashion bloggers & you’re still one of my ultimate faves – not too girly, not too expensive, creative but not kooky, etc. I was really happy for when you opened up Bloom & was wondering how it was doing…so on Instagram I was surprised to see that you now have a store named West & Lou. I wondered what the story was behind it, and after some ‘net surfing, I arrived here. It’s beautiful! Congratulations! And yor story is so well-written. You are multi-talented. I view West & Lou as a reflection of your evolution of style & maturity. You are such an inspiration, even to this 37-year-old SAHM. I can’t believe you’re only 25. Best wishes.

  217. I've read your blog for a while but stopped reading blogs for a while when I had my twins. I recently found you on Instagram and was so glad to see that you're still blogging. Your style is impeccable and always has been. I've found many other fashion bloggers & you're still one of my ultimate faves – not too girly, not too expensive, creative but not kooky, etc. I was really happy for when you opened up Bloom & was wondering how it was doing…so on Instagram I was surprised to see that you now have a store named West & Lou. I wondered what the story was behind it, and after some 'net surfing, I arrived here. It's beautiful! Congratulations! And yor story is so well-written. You are multi-talented. I view West & Lou as a reflection of your evolution of style & maturity. You are such an inspiration, even to this 37-year-old SAHM. I can't believe you're only 25. Best wishes.

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